READY, SET, NET ZERO

Welcome to the 9th edition of my newsletter, Sentí.earth - the insider space and home base devoted to scaling the integration of Net Zero Leadership and Founder Mental Health by Isis Valliergues.

What are all these moves, you ask?

Well, it starts with all the moving parts:

Newsletters, community, content creation, fundraising, financials, growth, metrics, actions, values, tasks, optimisation, nurturing relationships, research, tech integration, systems, online marketing.

So. many. moving parts; to launching an online business.

"Analysing and synthesising large amounts of data" : this was what I blurted out to the ever-determining "what are you good at" interview question, in an unexpected and surprise interview with my would be luxury branding mentor Prada Devil 1, named by TIME as 1 of the 25 Power People in Fashion, at the time. I now call it surfacing liminal meaning - or getting the point.

I was fresh out of my neuroscience labs and data science internships, and this was what I was most familiar with, and what had set me apart. Anyways... it's research science temperament & training at work (and an INTP mbti, what's yours? Let me know!). And so, whether its a startup or a creator business I build, the process remains the same, and replicable! The Startup asks to coordinate many, the Creator depends solely on me. Considering the success statistics reviewed in the previous edition - the solo build process, even with its myriad moving parts, still unlocks speed to market for my subject, olé!

And so to summarise what we are doing here:

• Following my build on 2 companies: Favorable the Startup where happy shoppers help brands stop waste, to tackle overproduction for brands and overwhelm for shoppers in shopping - currently in stealth building mode after winning major sponsorships in acceleration.
• Creating community and enabling solutions around Sustainability Leadership and Founder Mental Health - in the format of a Creator business named GAIA Founders | Sentí.earth, as the by product of first hand experience both as a founder and a published research scientist on Neuroscience for the Climate by Unesco/HAS Magazine. This format enables me to drive and translate the research I am passionate about - Neuroscience X Net Zero Positivity - and serve the community directly.

Armthecreators.com stated it best: "The internet gave birth to 2 children: the startup and the creator. [...] For creators the great leap forward is bound to happen in the next 5 years. Why? Because everyone is realizing the opportunity of the creator economy is much broader and deeper than originally anticipated, because they are scalable."

Also interesting to note that there are 2 Female creators for every Male creator - this business models provides considerable access to new opportunities, counterbalancing disparities and biases. Which further inspires my mission to make sustainability accessible to all by leveraging these new inroads - let's go!

Freebie!

The great part of this endeavour is being able to package my insights in a way that benefits people. Obviously, for a long time, having neuroscience on one hand, meant being at odds with commercial common sense on the other hand - which is incidentally a position often shared with ecology. This space creates a new and fast way to convert life sciences into actionable wellness benefits for people, planet, and prosperity (our cherished triple bottom line).

You'll start seeing all sorts of new options and actions pop up as I get familiar with the world of workflows, automations, integrations, and zaps!

And I am very happy to share with you, my cherished starter community, our very first Freebie! All the way at the end of the post - as a community member - you can click on the button for your direct download. If you are new here - thank you for coming and bienvenue! Please sign up to download your free calendar right away!

On to the tactical stuff

Our community is named the Net Zero Set; I will be your Net Zero Sentinel. In light of integrating sustainability into actions - I created a Climate Calendar with which you can plan out your Strategic Sustainability Schedule for the remainder of 2022! I included notable Planet dates and events to make your Net Zero leadership tempo easy and fun. Get creative and inspire your teams and communities!

Sustainability Hacks

• Every job is a Climate Job with Drawdown Labs podcast: Jamie Beck Alexander argues convincingly that to mitigate climate change, every job must be a climate job.
• Future-Readiness Benchmarking Tool by the World Economic Forum: Self-assessment to find out more about your company's future readiness.

Open Competitions

• Uplink / WEF Global Plastic Action: Plastic Waste to Value Southeast Asia Challenge - apply now until July 2nd.
• Uplink / WEF Nature-based Solutions: 2022 Trillion Trees: The Sahel and the Great Green Wall challenge - apply now until June 30th.

Worthy Reads

• Remember my mention of Barbados Prime Minister Mia Motley last time? She is the first leader highlighted in TIME's 100 Most Influential People of 2022.

Managing your Mental Health while running a Startup on Future.com - "Founders have been shown to have higher rates of depression than the average person. Some of this is simply the expected result of the unique blows you suffer in the entrepreneurial life. 'When you're trying to disrupt the status quo, there are a lot of forces that don't want to be disrupted. So you run into pushback, and the frustrations involved can be demoralizing.' [...] Building a startup is really a marathon. A trade-off now in favor of everyone's physical and mental health will pay dividends down the road."

Why life as a millenial is so dull by Poppie Platt / Newstatesman.com - "From beige clothes to dating based on identifying red flags, being a young person is no fun. What will the first thing the world thinks of when it looks back at the first couple of decades of the 21st Century? September 11, wars in Iraq, the Middle East, and Ukraine; Covid. [...] These calamities strip young people of the life-enriching experiences previous generations took for granted."

And some advice from seasoned entrepreneur @peteflint on nfx.com: 39 Moves to Survive & Thrive in a Downturn: 2022 Edition including his stated #1 goal for company culture: Mental Health, happiness and connectivity - "Managing Psychology : Stressful market conditions can be taxing for everyone. Your team needs you to go above and beyond. You need to think about caring for their minds as much as anything else; clear minds will get you through this. [...] The key to great leadership is to react quickly to help everyone stay engaged and feel safe.

Did I mention I found a Sustainable Merch and Product producer? Hint hint 😏😘. Their value is "Stand for something, or you'll fall for anything", I'm into it.

So there we go - context makes the difference to resolve cognitive dissonance and spark enlightened action, and having perspective always helps to sort through noise and focus.

If anything, Warren Buffet states that core skills are inflation-proof - so chins up, stick around, we got this!

Favorable Notables

From my deck last year:

And last week, on Business of Fashion this past Wednesday 08 June 2022:

And for our Oooooh Fashion! Segment, #Favorable Favorites - a very short edit of the Top selling items at your favorite retailers - with the sustainability filter ON. I'm currently building the machine to provide you with the infinite, live selection (and accepting investment & financial partnership discussions:)

Women's - Net-a-porter | Net Sustain - Deiji Studios - Washed Linen shirt & shorts set - €206

Women's - Net Sustain again - because - shoes! Chloe is making recycled sneakers! And shoes are 50% of the waste problem in fashion so this. is. exciting: Nama recycled mesh sneakers - €640

Men's - Exciting to report the first Organic choice for Men's on Ssense is by friend and Parisian Fashion Renaissance man Charaf Tajer, giving back their lettres de noblesse to Magnificence, Joy, and Levity in sustainable style with Casablanca - bravo! And on sale! Pink Organic Cotton Tennis Tshirt - $113

A heartfelt thank you for being here! Sentí.earth is a community driven space and hearing from you is my happy place - stay tuned, reach out, get in touch, hang out, connect, share - all are welcome on our mission to bring critical mass to the green transition by raising Earth.Awareness with climate psychology.

Strengthen the fabric of eco-innovation - share us along with those you know belong here!

Sentí is a part of Gaia Founders, feel free to connect and write to me at gaia@gaiafounders.com.

And if you feel that you are happily gleaning good value and want to encourage my work directly, you can now buy me a coffee here!

Come say hi on Instagram!

Thank you Friend!

Don't forget to download & enjoy this Free Climate Calendar made with a lot of love, and start spreading the Net Zero Positivity!

And if you really really love it, tag us on instagram @senti.earth when you implement and share your inspired action!